Ep. 27: Data's hard, soft and fuzzy side (Dionna McPhatter)

Dionna McPhatter is the co-founder & managing partner of BLKBOX, a technology-driven marketing, and intelligence company. Prior to launching BLKBOX in 2014, she spent 10 years managing Consumer Insights for Procter and Gamble and as a VP of Insights & Analytics for Reckitt Benckiser. A Div I basketball player and a graduate of West Point with a B.S. In Management. Recognized “data maven” in Entrepreneur Magazine, who in her free time loves playing basketball, people watching & traveling the world. 

Listen in as we talk the data informing creative decisions, the book The Fuzzie and the Techieand tactics to break down initial gender stereotypes at work. 

Reach out to Dionna via LinkedInInstagramTwitter or Medium